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CBII is FSA Validated
Novel Food Validation: What is it and why it matters
CBII is FSA-validated for CBD you can trust. Did you know that CBII is the first CBD brand with full spectrum products in the UK, and one of only six brands globally, to receive Novel Food validation from the UK’s Food Standards Agency (FSA)? Full approval is expected in the coming months.
What are Novel Foods?
Novel foods are defined as any new foods to market that have not been readily consumed by humans in the European Union before 15th May 1997, when the novel food regulation was first introduced.
Why is Novel Food Validation important?
There are three key benefits of choosing a CBD brand from the FSA’s list of validated CBD products:
1. Safety
To gain Novel Food status, products are evaluated by the Food Standards Agency (FSA) who verifies whether the products have met specific legal, safety and content requirements that deem them safe to be consumed.
2. Trust
In the new and expanding CBD market, one that has been unregulated for some time, Novel Food approval is a great way to know which brands to trust. Competitor products that haven’t received validation will not be able to sell their products in the UK.
3. Quality
The validation reinforces the quality we pride ourselves on at CBII, something that can be further verified via hundreds of five-star customer reviews.
We have worked hard to create an industry-leading product that makes a real difference in people’s lives. An exclusive, trademarked extraction process for CBII ensures that no other manufacturer can replicate our gold standard of full spectrum CBD oil.
