Unearthing CBD

We spoke to 6 experts to unearth the past, present & future of CBD

In partnership with Protein Agency, we spoke to six industry experts to unearth the past, present and future of CBD.

Exploring their personal and professional relationships with CBD and cannabis, we’ve asked them questions around current market regulations, the reported uses of CBD as well as where the industry is heading in terms of research and innovation. We’ll be sharing insights with you every week – stay tuned!

Meet the experts

Sara B. Somerset

Sara is a United Nations-based cannabis correspondent and global drug policy analyst; the first accredited journalist covering drug policy fulltime. She has covered cannabis culture for 15+ years as a reporter and photographer, covering social justice issues and equality. Her work has been featured in The New York Times and Forbes. As a public speaker, she has appeared at Cannabis Media Summit, CannaTech, and Cannabis Europa.

Mennlay G. Aggrey

Mennlay is author of ‘The Art of Weed Butter’ and an interdisciplinary cannabis entrepreneur legally working with cannabis since 2005. She is co-founder and creative director of an upcoming CBD brand and co-host of Broccoli Talk podcast. Her career shows a shift in the industry for women. As perceptions of the plant and legality changed, she has transformed her belief in the healing power of cannabis into a legitimate profession.

Mary BIles

Mary is a journalist, holistic practitioner and educator committed to providing accurate and accessible education around CBD and cannabis. As one of the leading European based medical cannabis writers, she has recently authored ‘The CBD Book: Essential Guide to CBD Oil’. She regularly contributes to Project CBD, the Cannigma, Kalapa Clinic and the Huffington Post.

Poppy Jamie

Poppy is a London-based entrepreneur and former television presenter. She is co-founder of accessories brand Pop & Suki and the wellbeing and mindfulness app Happy Not Perfect, the ‘go-to place for everything you need to look after your mind in a fun new way’. As a believer in the positive effects of CBD on mental health, she advocates for brand transparency, industry regulation and consumer education around safe and effective use of CBD.

Dr. Chandni Hindocha

Doctor Chandni Hindocha is an internationally award-winning research fellow in clinical psychopharmacology at UCL. She is exploring how our DNA affects how we respond to cannabis through investigating the relationship between the genetics of the endocannabinoid system and behavioural endophenotypes. Through her work, she explores mental health in relation to cannabis and has spent over seven years exploring the effects of CBD.

Claire Davis

Claire is the founder and designer behind London-based and designed clothing brand Hanger Inc. As a consumer advocate for CBD, Claire has incorporated cannabis into both her business and lifestyle. With a focus on sustainability, renewable and seasonless clothing, Hanger Inc. recently launched a sustainable cannabis and hemp clothing line called High Altitudes. Claire also recently competed on Netflix’s show 'Next in Fashion'.

A history of cannabis and medicine

Cannabis has been used as a medicine for thousands of years. Ancient cultures mixed it into other medicines to relieve pain and various ailments. In China, as early as 2737 B.C., it was made into a tea and used to treat malaria and other conditions. But it was not until the mid-19th century that doctors in the west began to take an interest. In Britain, even Queen Victoria took it for period pain, while in America it was used as a pain reliever for rheumatism and other diseases.

CBD was first isolated from the cannabis leaf in the 1960s, but it’s come a long way since then. As the use of CBD oil has become destigmatised and dissociated from recreational cannabis consumption, more people are turning to it and noticing benefits from its use.

Historic milestones such as cannabis’ role in managing nausea during the AIDS crisis, led to research into CBD as a standalone compound. CBD’s medicinal use received heightened attention in 2018 when the topic of medical cannabis was thrust into parliamentary debate after 12-year-old Billy Caldwell’s supply of cannabis oil which was intended to treat his epilepsy was seized at Heathrow airport. This ultimately led to the first cannabis-based medicines being approved for use on the NHS in 2019.

This rich and evolving history has influenced modern perceptions of the cannabis leaf:
In the UK, a 2019 YouGov survey found that twice as many British adults now support the legalisation of cannabis than oppose it.

 “The more that you see the leaf and see it in a way that’s not part of stoner culture, it really helps to just put it into people’s minds as like, ‘Oh, actually this isn’t really scary’. I think there needs to be education that’s a bit more wholesome and around the actual plant.” - Claire Davis

Trust and Transparency: Today’s CBD Industry

The CBD Industry’s Challenge? Not all CBD is created equal.  As consumers demand it, and new brands innovate within the space, the onus is on the industry to be transparent about its supply chain. Every drop of CBII full spectrum CBD oil is developed under stringent quality conditions in exclusive partnership with Swiss CBD specialist, Linnea SA, to ensure quality and reliability.

New laws, such as the definitive classification of CBD as a Novel Food in the UK, are accelerating a higher standard of industry quality and consistency. In 2020, the CBD industry is also benefitting from new research:A recent paper not only succeeded in creating water-soluble CBD, it also found that doing so increases its bioavailability; the amount that gets transmitted from your blood to your brain.

As the industry grows, brands must take charge to educate customers on how to adopt CBD as part of their routines. Until more people try CBD and share their positive experiences, brands that self-regulate and pay for independent testing will be more likely to gain consumer trust. All CBII products are independently tested for your peace of mind. 

 “When CBD is manufactured in the right way and it’s full spectrum, it can be brilliant.” - Poppy Jamie

Exploring CBD and Mental Health

“Society is more stressed than it’s ever been and here comes a potential little bottle that can maybe fix that for you, so why not try it?” - Dr. Chandni Hindocha

The pressures of modern society have brought about a mental health crisis, with waiting lists for therapy longer than ever. In a survey of UK CBD users, Dr. Hindocha found that anxiety was a top reason for taking CBD

“The great thing with CBD is that it is tactile. You can touch it and feel it, whereas mental health is quite in the head. It does aid relaxation, it’s that ritual element and I think rituals are really important to support mental health.” says Poppy Jamie, co-founder of wellbeing and mindfulness app, Happy not Perfect.

In fact, Jamie’s own market research found that less than 15% of the people she interviewed could stick to the demands of meditation, a common recommendation for mental wellbeing.

“We don’t have the time anymore. Technology has sped up the world and taken away the time we need to process it. Our attention spans are being split, and we distract ourselves from how we feel by looking at Instagram or responding to emails.” Jamie says.

“Right now, everyone should be taking CBD to support their wellness so they don’t actually make themselves ill as a result. It’s a great tool for wellness, as long as it’s accompanied by other things.” adds holistic practitioner, Mary Biles. 

Are you using CBD oil to support your mental health? 

Join us as each week as we unearth more about CBD right here and in our Instagram stories every Wednesday evening. 

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